"It is a tribute to the strength of the sheer craving for freshness, that change, whose justification lies in aim at the distant ideal, should be promoted by Art which is the adaptation of immediate Appearance for immediate Beauty. Art neglects the safety of the future for the gain of the present. In so doing it is apt to render its Beauty thin. But after all, there must be some immediate harvest. The good of the Universe cannot lie in indefinite postponement. The Day of Judgment is an important notion: but that Day is always with us. Thus Art takes care of the immediate fruition, here and now."
AN Whitehead, Adventures of Ideas
"Thus, the basis of a strong, penetrating experience of Harmony is an Appearance with a foreground of enduring individuals carrying with them a force of subjective tone, and with a background providing the requisite connection. Undoubtedly, the Harmony is finally a Harmony of qualitative feelings. But the introduction of the enduring individuals evokes from the Reality a force of already harmonized feelings which no surface show of sensa can produce. It is not a question of intellectual interpretation. There is a real conflation of fundamental feeling.
Thus civilization in its aim at fineness of feeling should so arrange its social relations, and the relations of its members to their natural environment, as to evoke into the experiences of its members Appearances dominated by the harmonies of forceful enduring things. In other words, Art should aim at the production of individu¬ality in the component details of its compositions. It cannot trust to a mere composition of qualities. In that case, it becomes tame and vapid. It must create, so that in the experience of the beholder there appear Individuals as it were immortal by their appeal to the deep recesses of feeling."
AN Whitehead, Adventures of Ideas
"For this reason, it is hardly a paradox to say, that a great civilization interfused with Art presents the world to its members clothed with the Appearance of immortality. The Individuals it presents for Appearance belong equally to all time.
This is exactly what we find in great Art. The very details of its compositions live supremely in their own right. They make their own claim to individuality, and yet contribute to the whole. Each such detail receives an access of grandeur from the whole, and yet manifests an individuality claiming attention in its own right.
As an example, the sculpture and the tracery in a Gothic cathedral—Chartres for instance—subserve the harmony. They lead the eye upward to the vaulting above, and they lead the eye onward horizontally to the supreme symbolism of the altar. They claim attention by their beauty of detail. Yet they shun attention by guiding the eye to grasp the significance of the whole. Yet the sculpture and the tracery could not perform this service apart from their supreme individuality, evoking a wealth of feeling in their own right. Each detail claims a permanent existence for its own sake, and then surrenders it for the sake of the whole composition."
Whitehead, Adventures of Ideas
"Again, the value of discord arises from this importance of the forceful individuality of the details. The discord enhances the whole, when it serves to substantiate the individuality of the parts. It brings into emphatic feeling their claim to existence in their own right. It rescues the whole from the tameness of a merely qualitative harmony. Also the importance of truth now emerges. Truth of belief is important, both in itself and in its consequences. But above all, there emerges the importance of the truthful relation of Appearance to Reality. A grave defect in truth limits the extent to which any force of feeling can be summoned from the recesses of Reality. The falsehood thus lacks the magic by which a beauty beyond the power of speech to express can be called into being, as if by the wand of an enchanter. It is for these reasons that the civilization of a society requires the virtues of Truth, Beauty, Adventure and Art."
- Whitehead, Adventures of Ideas
"Finally, in this fourth and last Part of the book, those essential qualities, whose joint realization in social life constitutes civilization, are being considered. Four such qualities have, so far, been examined: —Truth, Beauty, Adventure, Art.
AN Whitehead, Adventures of Ideas