Imagine yourself as a high school basketball coach. Or, if that's not your sport, choose another: football, soccer, volleyball, rugby, hockey (field or ice), baseball, softball, water polo, cricket, lacrosse, ultimate frisbee. You recognize the importance that sports plays in your players' lives and in your own. You are also impressed by the role it plays in bringing people together from different cultural and ethnic backgrounds. You want your athletes to see their own work and practice as a service to the world and not simply a service to themselves. At the beginning of the season you write them a letter.